There are only 2 ways to sell – manipulation and inspiration.
Which approach would you like to use most often?
I’m guessing it’s inspiration – we have so much negative baggage with the word ‘manipulation’. Especially in sales.
BUT it’s OK to manipulate to sell – just so long as we all know it’s happening.
Let me give you an example – a price discount is a manipulation.
You may disagree… Because you use it, you buy stuff yourself because of a sale in Main Street. Discounts work!
Manipulation works.
It works in the short term, but is it a sustainable long term strategy?
Probably not.
I believe inspiring your customers to buy from you is a more sustainable long term strategy to sales success.
INSPIRE your customers to buy… and they’ll come back AND tell the World about you!
I’m inspired to help you INSPIRE YOUR CUSTOMERS to buy… like raving fans!
That’s why I get up in the mornings, and why anybody else should care.
What is your WHY?
Why do YOU get up each morning?
Why should anybody care?
Amazingly it seems very few people or organisations have sufficient clarity about their “why”.
They rely on the HOW and the WHAT, and without the WHY, the HOW and WHAT just look and feel like everybody else’s HOW and WHAT – difficult for customers to differentiate. And when it’s difficult to differentiate it becomes an issue of price and availability… and not in the way you need for a sustainable and viable business.
Martin Schmalenbach
http://martinschmalenbach.com/blog/
